5 Critical Functions of a Real Estate Internet site

Gearing up for a style makeover for your agent internet site? Prepare your revamp about a good marketing and advertising strategy that incorporates these 5 vital capabilities of a real estate internet site:

Search engine optimisation (Look for Motor Optimization)

When it arrives to tapping the internet as a platform for your real estate marketing and advertising initiatives, visibility really should be 1 of your foremost worries. This is why a comprehensive Search engine optimisation strategy is very important for every single real estate agent internet site.

There are quite a few ways to leverage Search engine optimisation to increase the final result of your internet site redesign. For starters, construct your internet site on a look for motor-friendly platform like WordPress. Not only is it optimized for optimum searchability, it’s also an intuitive platform that enables convenient internet site management and updating. Large-high quality, indexable written content is an additional hallmark of an powerful Search engine optimisation strategy.

Lead capture and management

The skill of your internet site to build new probable business opportunities is a main indicator of your website’s efficiency. Lead capture management tools like customizable fields and interactive maps make it possible for you to monitor showings, saved queries, and the like.

The placement of these features is similarly very important. You want these tools to blend seamlessly into your website’s in general style, however however be outstanding plenty of to catch notice and persuade action on the part of the viewer.


IDX is the lifeblood of real estate sites. It enables information and facts from neighborhood various listing service (MLS) databases to feed into comprehensive and up-to-date listings web pages on agent sites.

A comprehensive real estate internet site style system really should have integrated IDX capabilities at the major of the priority capabilities listing. Your agent internet site need to have noticeable and straightforward-to-use house look for tools so that every single visitor can swiftly start into a listings look for. IDX capabilities also increase your website’s Search engine optimisation scores.

Read through additional about the benefits of IDX right here, and discover about the IDX packages you can get from Agent Image on this webpage.


Structure consists of additional than just visual capabilities. It is a complete package that also incorporates features this sort of as the written content and in general person encounter that people come upon on your real estate internet site.

Use intelligent style to establish your brand’s identification by your agent internet site. A totally custom-made style that supplies the best possible person encounter will give you an exemplary track record as a leading real estate expert for the digital age.

Mobile responsiveness

Did you know that additional than 50 % all users now use a cell system to accessibility the internet? As a internet site operator, it is very important for you to ensure that responsive style is part of your internet site makeover strategy.

Make confident that your internet site will work on any system and automatically adjusts to any monitor dimension without the need of compromising high quality. This way, you will do on-the-go internet users a large favor by producing their person encounter smooth, engaging, and satisfying.

To see these 5 essential capabilities of a real estate internet site in action, search by our galleries of freshly introduced Agent Image sites. Click by to our AgentPro, Semi-Customized, and ImagineStudio portfolios.

Get your internet site revamp started off on the right observe. Get hold of Agent Image for a absolutely free session now.